Some professional video production companies, such as Winmax Video of California will actually partner with businesses in the production of their trade show video, restaurant video, corproate video . By partnering, I mean they will encourage the business owner, who is interested, to write his own video narrative, provide his own caption suggestions, and his own photographic and even video material. And then Winmax will use their professional skills to turn out a quality product that flows and is effective.

The advantages of this partnering approach are myriad. In the first place, it frees the creative juices of the business owner, who really knows more about his business than anyone. Secondly, in the face of rising video production costs, it provides a means for considerable savings. Producing a video without the need for an on site shoot, a professional script writer or caption creator, can turn a multi- thousand dollar production into a project that can start for as low as 199.00!

Most importantly, if a company goes this route, they don’t have to feel that their product will necessarily be inferior to a company that lets the video company do all the work. This article will be discussing a template for creating your video called the “Suggestive Template.”

In the suggestive template, the narration will using suggestion and inference to describe the company. On the other hand, the narrative will not be entirely mood evoking or imagistic, as might be the case with a video focused on branding. In the suggestive template, the narrative will present some details and will create a picture of the company much like the paintings created by the artistic school of expressionism.

As an example of this type of genre, I have taken a video made for the Squarred Plumbing Company, which can be seen
at, http://video.yahoo.com/watch/4569066/12233226 . The nice thing about this video is that it was made with a
background of only three plumbing photographs, which the video lab edited so as to give them a sense of motion. A video made with three photographs is within the grasp of any company.

The first line of the narrative is informative, telling the public that “J Squarred Plumbing Inc. Can Furnish Your Full Plumbing Systems.” The video proceeds by entreating the viewer to :”Let us know how we can help you with you residential and plumbing needs.” This piece of narrative informs the public, in a suggestive way, that the company provides residential and commercial plumbing. It also provides a sense of good will. This sense of good will and desire to assist the customer is carried through into the next line of narrative: “We strive for excellence in workmanship, and take pride in servicing our customers.” This line also instills a sense of trust in the viewer, because the company is indicating that they strive to do excellent work.

The next and last full line of narrative tells us that: “We carry a complete line of products for upgrading,” This line tells us that the company not only provides plumbing services, but they also provide parts. Also, we can imagine that they provide many similar types of services, and just happened to mention this one.

The concept of the suggestive video can be appreciated by considering how much was left out of this 17 second video. The video didn’t’ tell us anything about whether the company does plumbing inspections, back flow prevention, areas of specialty or normal plumbing details such as sink repair, unclogging
drains, or installing water heaters. In the 17 seconds, the video stuck to generalities
and it addressed some important concerns, which a customer considering using the company must have addressed.

1) The viewer is informed that The company is a general plumbing company.
2) It performs excellent work
3) It is dedicated to serving the customer and therefore, deserves the customers trust
4) It provides plumbing parts for upgrades, i.e. they provide a wide breadth of plumbing services.
5) It closed by providing company contact information.

If you are up for the challenge of partnering to make a business video, than you can’t do better than to contact a company such as Winmax Video, and discuss how this can be done.

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