The Role Of Video Special Effects In Portraying The Corporate Image
Trade show video have the important task of presenting the company image, and assisting in the branding process. Sometimes this is accomplished through a combination of narrative sound and imagery, and sometimes mostly through the imagery with less narration. Today, with the high state of motion graphics, videos can make a unique contribution to corporate branding. Take a look, for example, at this Trade show video which is found on the web site of Winmax Video Production of California
As you watch the video, notice that there is little narration. (Winmax allows businesses wishing to cut costs to use their own background text. In this way, the company can offer videos as low as 199. 00) The video is set to lively background music. The soundtrack, produced by a synthesizer, has the steely incessant resonance of a jew’s harp, and is punctuated by the occasional rhythmic chant of “Common’ Girl, “Common’ Boy” The vocal suggests workers who are urging their brother workers to work harder during the day, to produce the companies products and help the company expand.
As the video continues, we see, the theme presented with the exquisite use of special effects, corporate images, and carefully arranged captioning. Each segment of the video is punctuated by one of several types of effect. The video beings and ends with an audio and visual explosion. Individual segments frequently end with an abstract design, suggesting the theme of the segment just ending. The design swirls inwards and disappears into a point, revealing the next theme behind it. For example, a segment emphasizing the green compliance standards of the company ends with a swirling green pattern that disappears and reveals a yellow oblong steel containment tank just behind. As the video progresses, we see geometric designs either square or circular, appearing alone or with captions.
The video commonly breaks the screen into frames. Each frame contains an image related to the common theme. Occasionally the frames are bordered by special geometric shapes or even flashing marquee lights. Swirling blue forms dance in front of some images suggesting the steel of the container, and the liquid contained inside them. At times, emanating rectangular forms dance behind the images, suggesting the progression of industrial activity.
The progression of the images, accompanied by a appropriate captions tell the story of the tanks being constructed in the factory and then shipped to their destination.
Throughout the entire video the music plays relentlessly in the background. As the video reaches a climax and portrays the containment tanks being shipped out of the factory, the bouncy steely rhythm reminds us of the shock absorbers in the huge delivery trucks bouncing up and down, as they deliver the containers to distant points.
When the video ends in a final climatic collage of images and sound, we are left with an intense sense of the industry and hard work of Container solutions.
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