New Trends In 3D Trade Show Video
Western Geco, a global pace setter in oil and gas seismic surveying enlisted the help of SquareZero to make a long 3d corporate video for their trade show marketing. The recently branded product line named ‘The Power of Q’ starred in a high impact sequences of 3d graphics to seek to draw conventioneers to their trade boot. The film was depicted on the 42 inch Philips WOW ‘auto-stereoscopic’ screen, which shows 3d video without the need for special glasses.
While the video is an impressive undertaking, it uses techniques which raise important questions about the production of 3D videos
Lack of Realism: Of primary importance the video lacks realism, The story line is created via 3D computer graphics. Segments showing a truck rolling acorss the desert, or a ship carrying oil across the ocean utilize computer created graphics of the boat and ship. While detailed, the depiction of the boat and truck lack realism. The lack of realism will certainly translate into diminished interest in the trade show environment. The introduction, for example shows several modes of transport of oil across water, depicted simultaneously. We see a boat traversing a choppy sea while helicopters fly above the surf. The water looks realistic and might captivate viewers, however the boat and helicopter are not so realistic. Thus, the image the videographer is trying to convey of man conquering the elements as he transports natural resources across great distances is at best muted.
Lack of Credible Story Line: The video is long, which is its most noticeable trait, however, it lacks a cohesive story line. Individual segments do little to rise above an exhibition of hackneyed graphic effects, and therefore will fail to draw spectators who would be captivated by any type of cohesive story line. We see multiple shots of a boat transporting oil from an off shore oil well. Then we see a shot of a man inspecting something presumably related to the discovery of natural gas deposits, which are depicted as an abstract display of colored lights arranged in a non-realistic form. Some segments of the video contain motion graphic effects with little cohesive story line. Oil pipelines with regulators are depicted in patterned graphic displays, which sit on rounded slabs of earth like colored discs, which are apparently meant to convey the vast distances being traversed by the pipelines. The various segments are put together with no obvious plot line in mind. The result is a trade show video 3D trade show video which is confusing to follow, somewhat boring because of its length, and just plain uninteresting to begin with.
Lack of cohesive narrative The video does employ occasional subtitles which give a sense of company activity. However, the text is vague and suggestive rather than specific and it is unclear how much informatrion it will convey to a spectator only mildly informed about the company. . Single words like “carbonate,” “source and steamer steering,” “continuous line acquisition,” tell the viewer all too little about the company. And anyone not totally familiar with the company’s activities might well lose the entire sense of their meaning.
While the video has many deficiencies it points out what needs to be done to unleash the power of 3d trade show videos. 3D material should be depicted realistically enough to captivate the viewer. The video should conveys a story line, even something simple like the production of the company’s product from raw materials to delivery, and then it will have the ability to hold audience attention. While trade show video needn’t tell everything about a product or service, what information is imparted should be done so in a way that is understandable to the average viewer being targeted by the video.
Posted by: postingtoblog 
Category: Aeron Chair Videos 
Comments (0)Tags: video production|trade show|3D|visual graphics| video marketing —
Templates For Your Trade Show Video
Some professional video production companies, such as Winmax Video of California will actually partner with businesses in the production of their trade show video, restaurant video, corproate video . By partnering, I mean they will encourage the business owner, who is interested, to write his own video narrative, provide his own caption suggestions, and his own photographic and even video material. And then Winmax will use their professional skills to turn out a quality product that flows and is effective.
The advantages of this partnering approach are myriad. In the first place, it frees the creative juices of the business owner, who really knows more about his business than anyone. Secondly, in the face of rising video production costs, it provides a means for considerable savings. Producing a video without the need for an on site shoot, a professional script writer or caption creator, can turn a multi- thousand dollar production into a project that can start for as low as 199.00!
Most importantly, if a company goes this route, they don’t have to feel that their product will necessarily be inferior to a company that lets the video company do all the work. This article will be discussing a template for creating your video called the “Suggestive Template.”
In the suggestive template, the narration will using suggestion and inference to describe the company. On the other hand, the narrative will not be entirely mood evoking or imagistic, as might be the case with a video focused on branding. In the suggestive template, the narrative will present some details and will create a picture of the company much like the paintings created by the artistic school of expressionism.
As an example of this type of genre, I have taken a video made for the Squarred Plumbing Company, which can be seen
at, http://video.yahoo.com/watch/4569066/12233226 . The nice thing about this video is that it was made with a
background of only three plumbing photographs, which the video lab edited so as to give them a sense of motion. A video made with three photographs is within the grasp of any company.
The first line of the narrative is informative, telling the public that “J Squarred Plumbing Inc. Can Furnish Your Full Plumbing Systems.” The video proceeds by entreating the viewer to :”Let us know how we can help you with you residential and plumbing needs.” This piece of narrative informs the public, in a suggestive way, that the company provides residential and commercial plumbing. It also provides a sense of good will. This sense of good will and desire to assist the customer is carried through into the next line of narrative: “We strive for excellence in workmanship, and take pride in servicing our customers.” This line also instills a sense of trust in the viewer, because the company is indicating that they strive to do excellent work.
The next and last full line of narrative tells us that: “We carry a complete line of products for upgrading,” This line tells us that the company not only provides plumbing services, but they also provide parts. Also, we can imagine that they provide many similar types of services, and just happened to mention this one.
The concept of the suggestive video can be appreciated by considering how much was left out of this 17 second video. The video didn’t’ tell us anything about whether the company does plumbing inspections, back flow prevention, areas of specialty or normal plumbing details such as sink repair, unclogging
drains, or installing water heaters. In the 17 seconds, the video stuck to generalities
and it addressed some important concerns, which a customer considering using the company must have addressed.
1) The viewer is informed that The company is a general plumbing company.
2) It performs excellent work
3) It is dedicated to serving the customer and therefore, deserves the customers trust
4) It provides plumbing parts for upgrades, i.e. they provide a wide breadth of plumbing services.
5) It closed by providing company contact information.
If you are up for the challenge of partnering to make a business video, than you can’t do better than to contact a company such as Winmax Video, and discuss how this can be done.
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The Role Of Video Special Effects In Portraying The Corporate Image
Trade show video have the important task of presenting the company image, and assisting in the branding process. Sometimes this is accomplished through a combination of narrative sound and imagery, and sometimes mostly through the imagery with less narration. Today, with the high state of motion graphics, videos can make a unique contribution to corporate branding. Take a look, for example, at this Trade show video which is found on the web site of Winmax Video Production of California
As you watch the video, notice that there is little narration. (Winmax allows businesses wishing to cut costs to use their own background text. In this way, the company can offer videos as low as 199. 00) The video is set to lively background music. The soundtrack, produced by a synthesizer, has the steely incessant resonance of a jew’s harp, and is punctuated by the occasional rhythmic chant of “Common’ Girl, “Common’ Boy” The vocal suggests workers who are urging their brother workers to work harder during the day, to produce the companies products and help the company expand.
As the video continues, we see, the theme presented with the exquisite use of special effects, corporate images, and carefully arranged captioning. Each segment of the video is punctuated by one of several types of effect. The video beings and ends with an audio and visual explosion. Individual segments frequently end with an abstract design, suggesting the theme of the segment just ending. The design swirls inwards and disappears into a point, revealing the next theme behind it. For example, a segment emphasizing the green compliance standards of the company ends with a swirling green pattern that disappears and reveals a yellow oblong steel containment tank just behind. As the video progresses, we see geometric designs either square or circular, appearing alone or with captions.
The video commonly breaks the screen into frames. Each frame contains an image related to the common theme. Occasionally the frames are bordered by special geometric shapes or even flashing marquee lights. Swirling blue forms dance in front of some images suggesting the steel of the container, and the liquid contained inside them. At times, emanating rectangular forms dance behind the images, suggesting the progression of industrial activity.
The progression of the images, accompanied by a appropriate captions tell the story of the tanks being constructed in the factory and then shipped to their destination.
Throughout the entire video the music plays relentlessly in the background. As the video reaches a climax and portrays the containment tanks being shipped out of the factory, the bouncy steely rhythm reminds us of the shock absorbers in the huge delivery trucks bouncing up and down, as they deliver the containers to distant points.
When the video ends in a final climatic collage of images and sound, we are left with an intense sense of the industry and hard work of Container solutions.
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Aeron Chair Arm Angle Adjustment
To swing arms in or out: While seated, grasp front end of armpad and pivot it to the left or right.
Adjusting arm angle can help support different types of work and shifts in posture.
Swing chair arms inward for support while using keyboard. Swing arm out to support use of computer mouse.
Aeron Chair Arm Height Lever Adjustment
Increased tilt tension provides more stability and back support while you recline. Too much resistance may make it difficult to recline.
Depending on weight and preference, different people will require different levels of tilt resistance.
Aeron Chair Arm Height Wheel Adjustment
To increase tension: While seated, turn knob forward (clockwise, toward + sign).
To decrease tension: While seated, turn knob backward (counterclockwise, toward – sign).
Depending on the desired tilt resistance, a number of turns may be required.
Aeron Chair Forward Tilt Adjustment
To raise: While taking your weight off chair,
lift lever up.
To lower: While seated, lift lever up.
Aeron Chair Height Adjustment
Instructions on this video show all possible adjustments. Specific adjustments vary according to chair model.
Aeron Chair Posture Fit Adjustment
* Unique Pellicle Material
* Fully Adjustable Vinyl Arms
* Back Tension Adjustment
* Tilt Tension Adjustment
* Tilt Lock
* Forward Tilt
* POSTUREFIT LUMBAR SUPPORT SYSTEM
* Seat Height Adjustment
* Casters
